Digital advertising is a strategy that involves paying for an ad to appear across a social network such as Facebook or Google’s display network.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) can be one of the most effective ways to promote a product or service and grow your business. This is done using paid advertisements that appear in Search Engine Results Pages (SERPs) and throughout the display network of whichever search engine you’re using. Google has the largest network and is the most commonly used one. Google paid advertising is also known as Google PPC (Pay Per Click) or Google CPC (Cost Per Click).
If you’re considering doing Search Engine Marketing (SEM), you’ll need a budget and a strategy. You will have to pay every time someone clicks on your ad, even if they don’t contact you or take any further action. You’ll also need to know what relevant keywords your prospects are searching for and have a compelling message to attract their attention. Search Engine Marketing (SEM) can be started and stopped virtually instantly to give you full control and it can be tracked and measured for effectiveness. At Rocket Media Marketing, our team of digital advertising experts can do all this for you. You simply pay us a management fee, let us know your objective, set your budget, and leave the rest to us!
Facebook is a huge social network where you can also run paid advertising. Just like Search Engine Marketing (SEM), ads can be started and stopped instantly, and you can set your own budget. Instead of relying on keywords, Facebook advertising allows you to identify your prospects using a wide range of identifying selectors including age range, gender, geographic location, and even interests.
Search Engine Marketing and/or Facebook Marketing can be very effective if know who your target prospect is and have a solid Digital Strategy in place. Contact us for a no obligation discussion and we’ll help you determine if your business and budget are a good fit for Search Engine Marketing (SEM) or Facebook marketing. We can also assist you with our other digital marketing services: